TIFFANY      COOLEY

about

Fractional CMO. Founder.
Brand Builder. Growth Partner.

CONTACT ME

Xoxo, tiffany

High-growth operator. Fractional CMO. Brand builder obsessed with customer loyalty, not just acquisition. 

From PE-backed scale to early-stage launches, I’ve done it from the inside—with sleeves rolled up. I’ve led teams, rebuilt systems, and scaled growth across:
  • DTC
  • Subscription
  • Retail + Lifestyle Brands
  • B2B
  • Health + Wellness
  • Financial Services

Now, as founder and Fractional CMO, Tiffany partners with founders and investors to turn brand + growth into staying power. I don’t just build campaigns. I build momentum.

Let’s build something that scales—and stays.

More Than a Marketer.
A Builder. A Leader. A Doer.

WIFE, Mom OF 3 | Wellness junkie |Midwest roots, coastal energy | Growth Mindset.

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Trusted by Founders + Industry Leaders

CMO-led. 

I’ve built brands people believe in—and businesses investors bet on.

Let's Work Together

I’ve scaled brands from $50M to $500M—leading teams, launching new revenue lines, and driving retention from the inside out.
220% growth. 30% CAGR. Multi-nine-figure scale. I’ve done it.

Now, I help brands do the same—without the full-time cost.

As a fractional CMO, I bring strategic leadership and growth accountability. When you need more than a plan, I plug in a bench of top executional talent across lifecycle, paid, content, and more.
We embed where you need it—strategy, execution, or both.

  • I led 220%+ revenue growth and a 30% CAGR as Wantable’s first CMO, building new categories, teams, and infrastructure as a hybrid CMO/COO.

  • Before that, I led brand and growth for Victoria’s Secret, Express, Bath & Body Works, and advised Fortune 500s on digital transformation.

  • Now, I build what scales—bringing disciplined scrappiness and founder-speed to DTC, retail, beauty, subscription, B2B, and financial services.

Built to scale.
Backed to execute.

220%

Revenue Growth for DTC Brand

220%

CAGR Achieved across 3+ yEArs
of SUSTAINABLE scale

30%

Revenue influenced across DTC, subscription, retail, and B2B

$500M+

By the Numbers

Marketing budgets managed across every stage of growth

$125M+

Team members led, hired, or mentored across marketing, CX & sales

250+

Yrs In DTC, Retail, beauty, wellness, lifestyle, financial services & B2B

15+

Getting it Wrong costs more
than you Think

A full-time hire might check boxes. But if they’ve never scaled a brand, you’re paying for a guess—not a guarantee.

Lost Revenue: Every month without strategy delays growth. Missed targets. Stalled momentum.

Wasted Budget: Ad spend with no ROI. Teams executing without direction. Burn without return.

Team Turnover & Burnout: Misaligned leadership kills morale, culture, and retention. You pay for it twice—once in morale, then in rehiring.

Falling Behind the Competition: While you’re stuck figuring it out, competitors are launching, iterating, and winning. 

Delayed Fundraising or Exit: Weak story. No traction. Marketing missteps can kill your next round—or your exit.

Not an agency. Not a surface-level consultant. I lead from inside the brand—like a CMO who’s been there.

Strategic + Creative + Financial Acumen
Brand builder meets operator. I balance story, team, and scale with performance metrics, budgets, and investor readiness.

Plug-In Extension Of Your Team
Vetted talent, under my direction—only where it drives impact. Flexible, cost-efficient + avoids overhead of FTE hires.

Lean, Modern Model (AI Built In)
Smart, embedded leadership with AI tools to scale faster + better.

Founder Fluent
I get pivots, pressure, profit, budgets and getting to market fast.

I’ve Done It Before—And I’ll Do It Again
I’ve sat in the seat, owned the P&L, and built the roadmap. I know what works because I’ve lived it.

Proven CMO Leadership
Not just strategy—I direct the execution that differentiates you.

BUILT DIFFERENT

grit @ 9 years old

Leadership
Team development, hiring roadmaps, leadership coaching, embedded direction

03

Execution
Lifecycle marketing, retention, paid media support, content, CRM, website CRO

02

Strategy
Brand positioning, growth plans, investor decks, performance audits,
team org

01

Explore Services

Core Services

I help brands grow with focus and traction.
Whether you need a hands-on fractional CMO or plug-and-play execution—I’m your partner.

FOUNDER & CEO
B2B Saas | INSURTECH | MARKETPLACE

“Tiffany didn’t just give us advice—she got our brand aligned. She nailed our positioning, built a guide that unified our team, led us through a fundraising round, and launched a new website and membership model in record time. She also developed sales enablement tools that hit the mark. It felt like having a CMO, strategist, and execution partner all in one—exactly what we needed to get moving, and fast.”

She didn’t just join the team—she leveled it up delivering real results, and more growth in weeks than we’d seen in months.

Got a challenge, idea, or question?

hi@brandgrowthco.co

send
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  • What do you need help with? | What’s getting in the way?  
  • What opportunities you’re ready to chase?

let's talk

Let's stay connected.
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thank You!

Whether you’re scaling your first brand or your fifth, I help you move faster—without wasting time, budget, or your team’s energy.
This is strategy that sticks, growth that compounds, and leadership that makes an impact.

I CAN HELP YOU
build a brand that earns loyalty, not just likes

It's time to grow on your own terms.

Let’s build something worth staying for.

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