BRAND BUILDER | GROWTH PARTNER | OPERATOR WHO'S BEEN IN IT.
TIFFANY COOLEY
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about
Fractional CMO. Brand Builder. Growth Partner.
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From imagining business ideas and acting them out with my little brother in our living room and my parents’ restaurants—playing founder before I even knew the word—to leading growth inside PE-backed DTC brands, I’ve always been obsessed with building something that lasts. Not just marketing—momentum. Not an agency—an operator who’s been in it.
I’ve spent nearly two decades growing brands from the inside out—building teams, scaling operations, and shaping brand stories that connect and convert. I’ve worked inside Fortune 500s, led digital transformation, and most recently served as the first CMO at a fast-growing DTC company where we drove over 200% growth.
The tools keep changing. But the foundation of good marketing? Timeless.
my story
More Than a Marketer—A Builder. A Leader. A Doer.
Hi, I'm Tiffany Cooley.
"I help founders and teams find the magic, that moment when everything clicks."
When a founder asked me to step in as their first CMO, I helped shape the brand’s soul, build a strong culture, and align the team around a shared vision. We scaled fast - 220% growth, a rebrand, new channels, new hires, new categories, new brands, new momentum. But after six years, the strategy shifted—and I realized my magic is helping brands get set up for long-term success.
That’s when I realized what I’m best at: helping brands get set up for success. I love building. I want to help founders and teams find the magic I felt - that moment when everything clicks. ⚡️
What I do now?
I help founders find that click—that moment when the story, the team, and the growth all align.
WHERE I FOUND MY PASSION
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Builder Energy. Always On.
I bring the same energy to everything I do: creativity, curiosity, and a drive to make something that lasts.
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As a kid, I was always dreaming up businesses—roping my little brother into running restaurants, law firms, and beauty salons from our living room (or parents' restaurants).
I didn’t know the word “entrepreneur,” but I knew I loved to build.
That energy hasn’t changed.
Today, I bring sharper tools—but the same mindset. I’m clarity-driven, creative, and committed to building brands that actually matter. I’ve seen what works, what breaks, and what drives real growth.
I bring that same energy to life outside of work. I’m a Midwest-raised mom of three who loves summer, live music, and anything near the water—including surfing (badly). Golf with my kids is my happy place. I’m a creative in the kitchen, an aspiring gardener, and someone who will choose the local dive bar over the polished vibes.
Whether it’s brand strategy or dinner with the family, I tend to riff on the recipe and make it my own.
Because building things that last? That’s always been my thing.
(I even loved building this website.)
Here’s what I bring:
✔ 200%+ revenue growth, hands-on
✔ Built teams and systems from scratch
✔ Launched brands, channels, categories
✔ Shifted brands from gut-feel to data-driven
✔ Led strategy across retail, DTC, subscription, beauty, health + wellness, fashion, and B2B
I’ve worked in retail, DTC, subscription, omnichannel, and everything in between. I know how to scale sustainably—and lead teams that actually love the work.
What I’ve Learned After
20 Years Inside the Work
You don’t need more noise. You need focus, clarity, and execution that doesn’t waste time (or budget).
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I help founders and teams stop guessing, start focusing, and grow with purpose, profit and strategy. I’m not a consultant. I’m not an agency.
I’m a hands-on fractional CMO who’s helped scale high-growth brands from the inside out. Strategy, clarity, and creative that actually performs.
⚡️For founders who are done chasing trends and burning budget
⚡️ For brands ready to scale smart—and stay true to what makes them different
You don’t need more noise. You need a clear path.
Let’s make it count.
is this you?
"I know my brand can grow. I just need a strategy and someone who can actually lead it."
THIS IS HOW I HELP YOU
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Let’s build the brand and team you’ve been dreaming of.
FREE
1:1 CONSULT
Tiffany
With
⚡️ Get clear on your brand story
⚡️ Map out the right growth strategy
⚡️ Identify where your dollars and energy will actually convert
We'll leave with clarity, confidence, and a game plan to grow.
BOOK FREE STRATEGY SESSION
differentiation is survival.
dare to be different.
In this session, we’ll:
the 7 Unsexy But Essential Truths I've learned about Growth
- A great product and differentiated brand positioning – rooted in authenticity and built to stand out
- Product-market fit – invest where demand exists, not just where there’s noise
- Top-tier talent, fully aligned – growth is a team sport, and alignment drives results
- Smart, intentional budgeting – fuel growth without wasting spend
- Clean, reliable customer data – make sharper decisions, faster
- Actionable analytics and accountability – reporting that drives progress, not paralysis
- CRM + lifecycle strategies that convert – own your channels, build loyalty, and drive repeat
The 7 Non-Negotiables for Brand Growth
No matter what you sell or who you serve—if you're growing, these 7 are already working for you.
Pressure test your growth foundation?
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