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Built to scale.
Backed to execute.

Tiffany Cooley in Photo Studio
  • I led 220%+ revenue growth and a 30% CAGR as Wantable’s first CMO, building new categories, teams, and infrastructure as a hybrid CMO/COO.

  • Before that, I led brand and growth for Victoria’s Secret, Express, Bath & Body Works, and advised Fortune 500s on digital transformation.

  • Now, I build what scales—bringing disciplined scrappiness and founder-speed to DTC, retail, beauty, subscription, B2B, and financial services.

I’ve scaled brands from $50M to $500M—leading teams, launching new revenue lines, and driving retention from the inside out.
220% growth. 30% CAGR. Multi-nine-figure scale. I’ve done it.

Now, I help brands do the same—without the full-time cost.

As a fractional CMO, I bring strategic leadership and growth accountability. When you need more than a plan, I plug in a bench of top executional talent across lifecycle, paid, content, and more.
We embed where you need it—strategy, execution, or both.

I’ve built brands people believe in—and businesses investors bet on.

CMO-led. 

By the Numbers

$500M+

Revenue influenced across DTC, subscription, retail, and B2B

30%

CAGR Achieved across 3+ yEArs
of SUSTAINABLE scale

220%

Revenue Growth for DTC Brand

220%

15+

Yrs In DTC, Retail, beauty, wellness, lifestyle, financial services & B2B

250+

Team members led, hired, or mentored across marketing, CX & sales

$125M+

Marketing budgets managed across every stage of growth

Delayed Fundraising or Exit: Weak story. No traction. Marketing missteps can kill your next round—or your exit.

Falling Behind the Competition: While you’re stuck figuring it out, competitors are launching, iterating, and winning. 

Team Turnover & Burnout: Misaligned leadership kills morale, culture, and retention. You pay for it twice—once in morale, then in rehiring.

Wasted Budget: Ad spend with no ROI. Teams executing without direction. Burn without return.

Lost Revenue: Every month without strategy delays growth. Missed targets. Stalled momentum.

A full-time hire might check boxes. But if they’ve never scaled a brand, you’re paying for a guess—not a guarantee.

Getting it Wrong costs more
than you Think

grit @ 9 years old

BUILT DIFFERENT

Proven CMO Leadership
Not just strategy—I direct the execution that differentiates you.

I’ve Done It Before—And I’ll Do It Again
I’ve sat in the seat, owned the P&L, and built the roadmap. I know what works because I’ve lived it.

Founder Fluent
I get pivots, pressure, profit, budgets and getting to market fast.

Lean, Modern Model (AI Built In)
Smart, embedded leadership with AI tools to scale faster + better.

Plug-In Extension Of Your Team
Vetted talent, under my direction—only where it drives impact. Flexible, cost-efficient + avoids overhead of FTE hires.

Strategic + Creative + Financial Acumen
Brand builder meets operator. I balance story, team, and scale with performance metrics, budgets, and investor readiness.

Not an agency. Not a surface-level consultant. I lead from inside the brand—like a CMO who’s been there.

I help brands grow with focus and traction.
Whether you need a hands-on fractional CMO or plug-and-play execution—I’m your partner.

Core Services

01

Strategy
Brand positioning, growth plans, investor decks, performance audits,
team org

02

Execution
Lifecycle marketing, retention, paid media support, content, CRM, website CRO

03

Leadership
Team development, hiring roadmaps, leadership coaching, embedded direction

She didn’t just join the team—she leveled it up delivering real results, and more growth in weeks than we’d seen in months.

“Tiffany didn’t just give us advice—she got our brand aligned. She nailed our positioning, built a guide that unified our team, led us through a fundraising round, and launched a new website and membership model in record time. She also developed sales enablement tools that hit the mark. It felt like having a CMO, strategist, and execution partner all in one—exactly what we needed to get moving, and fast.”

FOUNDER & CEO
B2B Saas | INSURTECH | MARKETPLACE

I CAN HELP YOU
build a brand that earns loyalty, not just likes

Whether you’re scaling your first brand or your fifth, I help you move faster—without wasting time, budget, or your team’s energy.
This is strategy that sticks, growth that compounds, and leadership that makes an impact.

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Let’s build something worth staying for.

It's time to grow on your own terms.

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