The founder version—not the buzzword version. 13 October 2025 I’ve lost count of how many times I’ve heard, “Wait—what is a fractional CMO?” Here’s the truth: it’s not a consultant. It’s not a part-time marketer and it’s definitely not another agency with a new acronym. A fractional CMO is a hands-on marketing leader who embeds … Continue reading What I Actually Do as a Fractional CMO