FRACTIONAL CMO
fractional CMO.
STRATEGIC LEADERSHIP + EXECUTION
Tiffany Cooley is The CMO you call when your brand’s too good to stay stuck.
On a mission to help 1,000 founders break their growth ceiling +
build businesses that keep growing, profitably.
No Full-Time Hire Required.
STRATEGIC LEADERSHIP + EXECUTION
Built for founders + investors at pivotal moments.
A Fractional CMO is a senior marketing executive who partners with you and your team bringing strategic oversight, accountability, and results without the full-time cost.
I embed as an executive on your team—no full-time hire required.
If needed, I bring execution too—through a vetted team of subject matter experts built for speed.
I’ve led marketing for household names, scaled a PE-backed DTC brand to 220%+ growth, and rebuilt performance across brand, tech, CX, and retention. From fundraising strategy to site redesigns, I’ve done the work—inside the business, not just advising from the sidelines.
A Fractional CMO is a senior marketing exec who partners with your team—bringing strategy, accountability and results without the full-time cost.
I embed as an executive—no full-time hire required.
If needed, I bring execution too—via a vetted team of experts built for speed.
I’ve scaled a PE-backed DTC brand to 220%+ growth, led household names, and rebuilt performance across brand, tech, CX, and retention—from the inside, not the sidelines.
Tiffany Cooley—founder of Brand + Growth Co. and a Fractional CMO for high-growth, founder-led brands.
What is a
fractional CMO?
hi, I'm Tiffany Cooley
It’s not just about launching campaigns or chasing trends. I build brands that capture attention—and earn loyalty. From first touch to long-term retention, we drive the kind of growth that lasts.
Whether you’re PE-backed, founder-led, or hitting your next inflection point, I step in to lead brand, growth, and marketing strategy with operator-level focus—and deep in-house experience across DTC, retail, tech, marketplace and subscription.
Brand + Growth = Staying Power
Where Brand Meets Real Growth
You don’t need another agency or playbook.
You need a marketing leader & operator who’s actually scaled from the inside.
What We Do
let's do this.
- Messaging strategy + brand architecture
- Creative direction + performance audits
- Website + CRO strategy audits
- Style guides + scalable creative systems
Brand
Positioning
- Paid media + lifecycle (retention) strategy
- Social, influencer, and earned growth
- Media mix and budget modeling
- CAC, ROAS, LTV optimization
Growth &
Performance
Leadership, Team
& Systems
- Org design + team coaching
- Ops + reporting infrastructure
- Fundraising decks + investor positioning
- 1:1 founder coaching + executive support
Executive Leadership
I've owned the seat. From CMO to hybrid CMO/COO, I've led two-thirds of a business-across marketing, retention, sales, CX, creative and brand. I don't just drive strategy, I bring C-suite profit accountability, leadership, and execution.
Not Just Marketing
Trusted By Founders + Industry Leaders
Trusted by PE-backed brands, legacy retailers, and high-growth DTC companies
Operationalize for Scale
I map org structure, fix broken processes, and install tools, dashboards, and team rituals that create repeatable, compounding growth.
Run Point on Strategy + Execution: I lead working sessions, prioritize what drives the most impact, turn goals into roadmaps, and ensure good execution happens across teams.
Executive-Level Leadership, On-Demand: I integrate into your org quickly, align leadership around clear goals, and coach internal teams with hands-on guidance.
Inside the Business. driving Results.
Hands-on strategy, performance focus, and C-level support—exactly where and when you need it. I embed into your business to lead marketing, coach internal teams, and build momentum that lasts.
Need help with execution? We got you. I’m backed by a trusted bench of specialists. I move from insight to action—so growth doesn’t just get planned, it gets built.
Operator-first leadership. Built for traction, not titles
HOW Tiffany Cooley WORKs AS YOUR
FRACTIONAL CMO
This is NOT for you if
This IS for you if
You’re a founder, operator, or marketing leader ready to double down on what’s working—and fix what’s not.
You want executive-level brand and growth strategy without the overhead of an agency or full-time hire.
You need a partner who not only builds the strategy—but executes, aligns teams, and drives outcomes.
You’re at an inflection point—fundraising, team shifts, stalled growth, or messy marketing.
You’re ready to move fast—with a focused plan, a hands-on partner, and no time wasted on meetings that go nowhere or strategies that don’t move the needle.
You’re not open to shifting how you lead, market, or structure your team.
You’re looking for off-the-shelf tactics instead of custom, traction-first strategy.
You want a hands-off consultant to drop in, write a deck, and disappear.
You’re hoping one channel, campaign, or hack will solve it all.
"Growth isn’t magic. It’s strategy, execution, and momentum—built fast, with focus. That’s the edge we bring to every brand we touch.”
Tiffany Cooley | Founder
differentiation is survival.
dare to be different.
