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SPILLED T | BLOG

HOT TAKES

A space for my editorial on brand growth, founder life, DTC strategy, and Fractional CMO + Marketing Services. It’s where I share insights, observations, and the ideas shaping how I lead, build, and live.

A collage of wellness images featuring Tiffany Cooley, Fractional CMO of Brand + Growth Co., weightlifting, practicing yoga, using a sauna, taking an ice bath, and working out at boutique studios. Visual representation of modern wellness habits including strength training, heat and cold therapy, and functional fitness.

HOT TAKES

Wellness Has a Rebrand Problem

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Before-and-after branding comparison showing plain bottled water versus Liquid Death cans, illustrating how bold differentiation outperforms generic aesthetic design.

HOT TAKES

Pretty Doesn’t Scale

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CrashBay digital platform interface connecting repair shops, carriers, and drivers across the collision repair marketplace by Tiffany Cooley, Fractional CMO

THE WORK

Building the First Collision Repair Platform: Inside CrashBay’s Rebrand + Fundraise

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Tiffany Cooley speaking on a women’s leadership panel at the Tempo Waukesha event, discussing how mid-career women are redefining leadership and building new models of work.

HOT TAKES

Women Redefining Leadership: What Comes After the Climb

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Tiffany Cooley wearing her ?URA Ring while working out; a real example of habit-driven brand loyalty and wellness tech in action.

HOT TAKES

How OURA Turned Habit into Loyalty

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A laptop sits on a white desk in soft natural light, displaying a ChatGPT-style conversation bubble that reads: “Can you help me find a great housewarming gift for my friend? Maybe handmade, ceramic dinnerware, in white and tan under $100.” A glass of water and a minimalist vase with dried flowers are beside the laptop, creating a clean, modern workspace aesthetic.

HOT TAKES

ChatGPT Just Became a Storefront

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