A space for my editorial on brand growth, founder life, DTC strategy, and Fractional CMO + Marketing Services. It’s where I share insights, observations, and the ideas shaping how I lead, build, and live.

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Women Redefining Leadership: What Comes After the Climb

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Tiffany Cooley speaking on a women’s leadership panel at the Tempo Waukesha event, discussing how mid-career women are redefining leadership and building new models of work.

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How OURA Turned Habit into Loyalty

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Tiffany Cooley wearing her ?URA Ring while working out; a real example of habit-driven brand loyalty and wellness tech in action.

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ChatGPT Just Became a Storefront

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A laptop sits on a white desk in soft natural light, displaying a ChatGPT-style conversation bubble that reads: “Can you help me find a great housewarming gift for my friend? Maybe handmade, ceramic dinnerware, in white and tan under $100.” A glass of water and a minimalist vase with dried flowers are beside the laptop, creating a clean, modern workspace aesthetic.

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